Merchant B had been a Liv-ex member for several years but rarely purchased wine on the marketplace. They assumed that their customers wouldn’t be interested in the wine that was listed. 

Getting started with automation was relatively straightforward, so they decided to take the plunge despite having some reservations about the relevance of the stock.  

They planned to use automation to offer up to 10,000 products from Liv-ex to their customers via their website. A customer would be able sit their site and secure the stock instantly with a payment. 

They already had a modern stock system in place that enabled them to connect, were already using LWIN, and had in-house developer. This made the process of automating quite simple. 

Automation was an overnight success for Merchant B, as the chart above shows.  

After giving the power of choice to their customers, they found that buying patterns were much broader than they’d anticipated. The result was exponential sales growth, new customers and rising profits. 

For Merchant B, this was a low investment and high output project that continues to reap rewards.