Changes in technology and consumer behaviour are encouraging new entrants to the wine trade and driving existing businesses to re-imagine their business models. Experts we spoke to from across the industry agree that the pandemic has exacerbated underlying pressures, and has accelerated digital trends in the wine industry.
- How do wine businesses keep up while avoiding being overwhelmed?
- Where does an established wine business begin?
- Which technologies are available, and are best suited to specific business models?
- How can current models be transformed and function online?
Our latest report, The Wine Business of Tomorrow, answers these, and other questions.
It re-imagines three of the most common wine business models – stockholding, virtual stockholding and wine investment – by considering how technology like APIs, bots, algorithms and ERPs are improving efficiency and profitability today and into tomorrow.
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