The drinks business – 2019 en primeur: success or merely an illusion?

By August 14, 2020Press coverage

“‘Marked by its unusual nature, the Bordeaux 2019 campaign navigated the treacherous waters of the global crisis and delivered some attention-grabbing moments,’ said Liv-ex in its after-action report.

A success therefore! Well, yes. To a point this was one of the more successful campaigns of recent years, one held against the backdrop of an extremely challenging set of circumstances and the Bordelais are to be commended for making something, anything work as a result.

‘The Magic is Back’ is how Liv-ex titled its report on the campaign and it’s certainly true that many merchants chatting on social media seemed very happy with the results.”

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