Special report – Selling wine in a post-Covid-19 world: a guide for merchants

By May 14, 2020Fine Wine Market

The Covid-19 pandemic has stirred the world and our society as we know it. Its likely economic impact has been compared to the Great Depression of 1929, and the post-war crise. It has disrupted the wine trade too, affecting the entire supply chain, from producers right through to the on-trade. It has raised concerns around delivery and payment schedules, affected merchants’ income from private client sales and left much of the hospitality sector in disarray.

For the wine industry to survive and thrive into the future, it needs to quickly adapt to what has come to be defined as ‘the new normal’.

Consumer sentiment and behaviour are evolving rapidly. Both customers and businesses are finding ways to do online what they once did offline and engage people from a (social) distance. Meanwhile, offering stock for sale at the right price in this climate has arguably never been more important. This guide aims to help merchants be better prepared for this rapidly evolving landscape.

Selling wine reportInside this report:

  • How wine sales are changing, and how to adapt
  • How to accelerate your e-commerce strategy
  • How to get the price right
  • How to engage your customers (from a distance)
  • How to expand your distribution

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