Automated trading has been rising in recent months. In the last quarter, one in 20 transactions on Liv-ex were automated. An increasing number of merchants are using this technology to expand their offering and sell more wine.
There are two ways that trades can be automated. Either a merchant can offer wine on Liv-ex automatically from their stock management system, or they can offer stock from Liv-ex on to their customers directly. Some do both.
A recent study by Geisenheim University graduate Katharina Hahn found that automated trading offers a “huge advantage” to Liv-ex members. This is because it can help to increase a merchant’s offering, sell wine faster, and find new customers.
Automated trading is particularly effective outside of normal working hours, when stock can continue to be traded. Trades over the summer period, when many key people are away from the office, will therefore be interesting to watch.
Find out more – join our webinar
Next week, automation specialist Tom Frazer will be hosting a two-part series of webinars on trading automation. These free 15-minute sessions give you a no-commitment opportunity to find out more about it. All you need to join is an internet connection. Sign up using the links below:
- Part 1 – Offer more stock and find new customers – This webinar has already taken place
- Part 2 – Sell more stock and reduce admin