Burgundy is set to see record levels of trade this year. The region’s trade share stands at 11% year-to-date, up from a previous record of 9% in 2017.
Historically, DRC accounted for the majority of Burgundy trade. Burgundy’s share was pushed up or down by activity for the iconic brand. It peaked at 78% twice, in 2002 and 2008, as the chart below shows.
More recently, however, Burgundy’s trade share has risen without a significant boost from DRC. DRC’s share of Burgundy has remained low over the past two years, currently at 28%, as the market has broadened.
Other brands have started to push Burgundy up. The breadth and depth of Burgundy trading through the secondary market has evolved considerably. Over the past three years, the number of distinct wines (LWIN7) trading has increased by 89.4%. So far this year, the figure stands at 820.
Stay tuned. We are going to follow up with a blog post on the most traded non-DRC Burgundy wines in the next few weeks.